History

The European Mobile Media Association (EMMA) was founded in Germany in 2000, the aim was to build a well structured fair and easily accessible competition format for all kinds of car audio competitor's and enthusiasts.
EMMA was founded to create a level playing field for sound quality competitions in Europe and to unify the different rulebooks that are used all over the continent. Car Audio Competition has its roots in the United States, where the IASCA was the first organisation that designed a competition manual for SQ Events.
EMMA International is the leading organisation for the EMMA national car audio associations all over the World and is responsible for the yearly organised international head judge training, the standardised rulebook and the competition CD´s.

EMMA Ireland is the officially licensed & sanctioned representative of EMMA International GmbH.
We run a series of car audio competitions throughout Ireland, offering anyone who wants to the opportunity to compete on a fair and level playing field. We have a very dedicated team of people working behind the scenes at EMMA Ireland, all with the same goal and that is to give you, the competitors, the most helpful informative and relaxed competition experience available.

The Competitor Challenge

For sound quality, the challenge is to build an audio or multimedia system that will overcome the problems of vehicle acoustics, reproducing music without noise, distortion and to make the music sound like the "original" - also the installation quality will be evaluated.
For ESPL, the challenge is to reproduce high sound Pressure levels in nicely designed cars with quality installations.
For EMMA Racing, the car is looked at as an entire project. Sound quality and high Sound Pressure Levels but also tuning, looks, and racing capabilities are challenged during an EMMA Racing Event.

The Competitive Spirit

EMMA was established to satisfy the need of competitors to find out "Who is on top in Europe and the world". Today's high performance car audio equipment is capable of delivering sound reproduction so accurately and loud, that it does not sound like reproduction at all. EMMA is concerned that some people may forget that the most important instruments in this listening experience, their ears, have limits. The last thing we want to see is for enthusiasts abusing their ears by listening at extreme volume levels that could render them incapable of hearing the music they love so much!